Copies of the poster in alternative formats are available to persons with disabilities upon request.
EEO is the Law Notice EEO is the Law Supplement Notice Accessibility For Applicants with Disabilities Ford Motor Company has a proud history of supporting the military, dating as far back as 1919, when Henry Ford began to hire disabled veterans returning from World War I.
Furthermore, sentiment analysis showed that the content was indeed received favorably by women—and men.
Women consistently showed overwhelming support and excitement for the video through their social commentary and actions.
Rarely do depictions of women in American media give them any real power.
In 2015, our strategic insight leads with the truth that women want more than just to not be stereotyped. Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith.
Tackling the myth of the bad female driver, we presented an image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a date.Pour persuader les hommes de participer à ce rendez-vous, l'agence de pub leur a fait croire qu'ils étaient les candidats d'une nouvelle émission sur le speed dating.Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation female buyers are outpacing Millennial male buyers by 53 percent.First, we expect content such as this to resonate with women in a way that makes them feel favorably toward our brand, and to show that Ford is a brand for a person like them.Second, we expect to use our brand clout to contribute to a larger conversation about gender stereotypes with hopes of seeing shifts in those attitudes in both advertising and society overall.